7 Business Books Worth Reading

As a photographer, I am often looking to continue my education, and one of the ways I choose to do that is through reading. There are a slew of great business and photography books out there so today I thought I’d share several books that have been incredibly beneficial to me and my business.

Purple Cow
Seth Godin, author of Purple Cow, is considered by many to be THE business guru. This book was one of my first business book purchases. It was great starting point when I first opened my business because it got me to begin thinking about different ways to run my business and set myself apart from my peers. I would highly recommend this book to any new business owner, though I’m not sure it would be as beneficial to a long-standing business owner.

The Complete Artist’s Way
A few years ago I was feeling stifled… uninspired. I was looking for something to help me reconnect with my inner creative, which led me to purchasing this book. It gets you thinking about yourself, who you are, and who you want to be. There are journal writings and all kinds of things to encourage and stimulate your creative process.

Fast Track Photographer
This book was my first photography book purchase. Dane Sanders is a wonderful teacher, photographer, and man. I have a great deal of respect for him and I found his book to be very helpful. This book really got me thinking about the bigger picture. Not just my business but my whole life. I realized that as a woman who wants to be a mother I want to know that I run my business and that my business doesn’t run me. This book helped me to evaluate exactly what I want to do with my photography and how I want to run my business. I have found it to be an incredibly helpful resource.

Luminous Portrait
I adore this book! Elizabeth Messina is easily one my photography idols. I adore her style, spirit, and shooting methods. Elizabeth is also a natural light and lifestyle photographer who believes in capturing the light within her subjects, which is my method of shooting as well. I loved reading about her philosophies, method, and technique for shooting and creating beautiful and emotive imagery.

Word of Mouth Marketing
As a small business owner, one of your biggest forms of business is through word of mouth. Andy Sernovitz talks about companies like Apple and TiVo, companies that are incredibly well known and get most of their business due to buzz and the praise from their consumer base. The author discusses reasons people talk about you as well as ways to get the kind of word of mouth marketing you need for your business to thrive.

The Art of Children’s Portrait Photography
Tamara Lackey is not only one of my favorite photographers, she is also one of my favorite people. I had the insane pleasure of meeting Tamara in person and she is truly a wonderful individual and incredibly skilled at family and children portraiture. When Tamara has books or courses for sale, I tend to purchase them because I always find something beneficial to learn from her. The Art of Children’s Portrait Photography was incredibly insightful for me as I was learning how to interact with children to get the types of portraits I wanted to create. This book really helped me to understand the different types of personalities in kids and how to work with them in my job.

Worth Every Penny
I was a member of The Joy of Marketing for several years, and as a member I was lucky enough to get a first look at this book by Sarah Petty and Erin Verbeck. Worth Every Penny is brilliant for any boutique business owner. It gives great insights into how to build a strong brand and marketing campaign, as well as pricing structures that would best benefit a boutique business model. There is a variety of information in this book that has helped me build my business into what it is today.

I hope that you have found some books here that you might want to add to your reading list. Education is key to staying on your A game and to keep your business moving forward. Each of these books has played a huge role in developing my business into what it is today, and I highly recommend each of them to any entrepreneur.

How to Find the Best Office Cleaning Business Books and Startup Guides

Once you have made the decision to start an office cleaning business the next step should be to do some preliminary research in order to absorb as much information as you can on the topic. One great way to do this is to read some of the many’ start an office cleaning business’ books and e-books that are available.

Reading books by authors who have first hand experience of setting up and running office cleaning businesses is a great way to get some insights into the business. They can help you to know which direction to proceed in and tell you how to minimize some of the mistakes that new cleaning business owners often make. Below we discuss some of the things that your should consider when you are shopping around for office cleaning business books, guides and startup kits.

Firstly, you should realize that you can buy both books and e-books on the subject of ‘starting an office cleaning business’. While it is nice to order real paperback and hardback books that you can hold in your hand, don’t forget that e-books also offer many advantages. When you buy a guide online you will be able to download the information immediately instead of having to wait for a physical shipment. Some guides that you can buy online are actually full startup kits with numerous other resources that you are able to download. These bonuses often include office cleaning business forms, sample agreements, business plan samples, and lists of suppliers.

You should also consider your rights to get a refund should you discover that the report, book or guide that you ordered did not match your expectations. While it is possible to get a refund on a physical book shipment it is not always easy and the costs involved with returning books can make it hardly worthwhile. It is usually only possible to get a refund if you haven’t read the books and are returning them as new. With digital products however, it is often possible to get a full refund. If you check some of the websites that are offering commercial cleaning business guides for sale you will find that this is often the case.

Another detail worth examining before buying an information product is the author. There are many successful office cleaning business operators who have written guides designed to help newcomers to the industry get started and run their businesses successfully. Some of the tips and tricks that they offer are invaluable and you can learn a lot from their guidance. However there are also some guides that have been written by authors who are in fact not necessarily cleaners themselves. Rather, they are just researchers and interviewers who have put together a generic book on the subject. So before you buy you should read the description of the book and its author carefully to find out if they really do have relevant experience in the industry.

By reading a variety of books and e-books on how to start a commercial cleaning business you will be ensuring that you are taking in a variety of viewpoints on the topic and that you are well positioned for success. You will undoubtedly be investing at least a few thousand dollars of capital and a lot of your time into your new business. Spending $100 or so on reading material is not a lot to spend in order to make sure that you are fully informed on how to go about getting started correctly and profitably.